Complete Website Checklist for Business Owners

Complete Website Checklist for Business Owners

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One of our favorite parts of working with new clients is getting their brand-new website up and running. But first, we have to review together to make sure everything is exactly as it should be.

Once your website mock-up link is sent to you, it is very important to review your new website and provide changes (or approval!) in a timely fashion. The sooner you get us your feedback, the sooner your optimized & seo-rich site is up and running for all to see!

Here is a Complete Website Checklist to make this task of reviewing your site easier. We want you to focus on your small business — we’ll handle as much as possible.

Complete Website Checklist:

  1. Click on the Website Mock-up URL we will send to you via email, and open the website on desktop first, then mobile.
  2. Review the Home page in full.
    1. Look at logo placement and size – is this the correct logo? Is it visible?
    2. Look at all of the links (AKA, the tabs on the Navigation Bar).
      1. Does the page order make sense?
      2. Hover over each page (i.e., “Services”) to see the pages underneath (AKA, the Dropdown menu).
      3. TIP: when viewing on Mobile, the Navigation displays when you click on the 3 stacked lines at the top of your screen.
    3. Look at the Banner section.
      1. Is the image appealing?
      2. Ensure the calls to action are appropriate (call button, text button, email button, when applicable).
    4. Read all content for accuracy.
      1. Are the correct services highlighted?
      2. Are the Phone Number, Business Name, Hours & Location correct?
  3. Review each page, looking for:
    1. Correct Phone Number, Business Name, Hours & Location
    2. Appropriate Content – Does the page content represent your business/service appropriately?
    3. Photos and Imagery – do they represent your business/service appropriately?
  4. Review the Footer (section at the bottom of the website) for accuracy.

Everything look good? Terrific! It’s time to go live.

Once your website goes live, you should test all contact forms.

Form Testing:

  1. Send a test from each contact form on your website by completing them entirely.
  2. Check that you received each form submission in your inbox.
    1. If you do not see the form submission in your inbox, be sure to check your junk folder.
    2. If you still do not see the form submission email in your junk folder, reach out to your account manager for technical support.
  3. Once you have received the email, note the subject line of the email, so you do not overlook the form submissions in the future.
    1. TIP: Some email providers allow you to flag emails with a dedicated subject line! Make sure to complete this in your email settings to ensure you see each email that comes through. 

Once all of these steps are complete, congratulations — it’s time to send all of your friends, family, and customers to your new site. Celebrate, reflect on how far you’ve come, and get ready for an influx of web visitors!

It is our pleasure at YPC to bring this service to you. Without a properly functioning and optimized website, you miss out on business. And we don’t want that for you! If you have any questions or concerns about your website, or are interested in YPC helping you get found, get noticed, and generate leads through website design and optimization, reach out to us today. Let’s get you up and running!

 

Different Types of Google Ads Campaigns

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In the fast-paced world of digital marketing, Google Ads is a powerful tool for businesses looking to increase their online presence and drive targeted traffic to their websites Thanks to a wide range of campaigns, it can be difficult to decide what will best suit your business goals. From search and display to shopping and video, it’s important to make the right decision regarding Ad type to maximize your advertising efforts.

 

Search Ad Campaigns

Search ads are best used if you are trying to sell the inventory of your products, as they appear on Google Search. These ads are most useful to product sales because they generate sales, leads, or traffic to your website. They are also very easy to set up! You target the market you want with specific keywords.

Display Ad Campaigns

Display ads are used to visually engage your customers. These ads appear on websites, apps, and Google-owned platforms, such as YouTube. These ads help to improve your business’s reach and to stay at the forefront of someone’s mind. These ads are meant to be memorable to the viewer.

Video Ad Campaigns

Video ads are used if you are trying to sell the inventory of your products. These ads appear on websites such as YouTube and help to create brand awareness and drive your leads to convert.

Shopping Ad Campaigns

Shopping ads are used if you are trying to sell the inventory of your products. These ads appear in the shopping section or search on Google. These ads use retail marketing to get people to buy from your store and help you sell inventory to locals.

 

In conclusion, Google Ads offers a variety of campaign types, each tailored to different advertising goals and audience engagement strategies. Search campaigns are ideal for capturing intent-driven traffic, Display campaigns excel in brand awareness with visually appealing ads, Video campaigns engage users through compelling video content, and Shopping campaigns streamline the process of online retail. By choosing the right type of campaign based on your objectives and audience, you can maximize the effectiveness of your advertising efforts on Google! Need a bit more help? The team at YPC Media is here for you. Contact us today to figure out the right ads for your business.