With the ever-changing online marketing sphere, new ways are emerging to keep your business relevant — one of which is with Yext — which keeps your business information up to date and synced across important platforms.

Yext syncs your business information, such as name, address, phone number, and more to over 70 directories, search engines, and social media platforms. This helps improve visibility and ensures customers always see the correct data!

Yext has recently added two new listings to this expansive list: TikTok and Open AI. So why does this matter?

Social Media is the New Google:

Social media, including TikTok, has become the new way that Gen Z and Millennials search and engage with businesses. The average time spent on social media among these age groups is two-and-a-half hours, and 88% of consumers use social media to get information on brands. As you can see, it is crucial that your information is accurate across platforms for whenever (and wherever) your customers go searching.

The Future is AI:

Though personal opinions may vary, AI is the future of marketing. It helps with increasing efficiency, automating tasks, engaging with customers, improving customer’s overall experience, and improving search results as well! Yext will sync your name, address, phone number, hours of operation, and your website with the integration to OpenAI, making the process that much more seamless and instant.

One of the many services YPC Media offers is business listing management, utilizing tools like Yext to keep your business credible and relevant on all online platforms. To ensure that your customers (and potential ones) can trust your business, this product is crucial and the backbone of Search Engine Optimization (SEO). If you are interested in YPC helping your business stay relevant, reach out to us today. Let’s get your business information locked in!