Think you can’t blow through your 2025 advertising dollars in record time? Think again. Explore 5 foolproof ways now!

If you’re tired of all those paid search “best practices” posts, then consider this your guide to firmly launch your new strategy for the new year. Why just sit on that cash, looking at it? Spend it, and worry about ROI later!

Here’s how to unload that money fast (and be looking for a new job before the end of Q1)!

1. Take every Google strategist call and implement each suggestion

These guys and gals are the professionals. They are in the platform every day, care about you enough to voice concerns they have with your account, and genuinely sound like they know their stuff. They even have a google.com email address for goodness sake! 

Put aside the fact that they don’t actually know the nuances, intricacies and unique goals of your business before sending you a list of actions to take. Just give them the go ahead and implement their suggestions. It’ll work out!

2. Auto-apply recommendations 

As soon as you’re done reading this, navigate to the Recommendations section within your Google Ads campaign and apply the suggestions in there. As you’ll find, it’s tedious and time consuming to go through these each month (they repopulate like your very own FYP), but it’s important to clear them to keep your campaign’s optimization score elevated. For the highest efficiency, click into “Auto Apply” in order to give Google the permission needed to implement recommendations as soon as they become available. Remember, Google has YOUR business’ best interests in mind!

3. Broaden your keyword targeting

If you want to truly capitalize on the new and different ways users are now searching on Google, you really need to broaden your reach. Thank goodness Google gave us “broad match keywords”! No longer do our campaigns need to be confined to exactly the keywords we want to target. Now, the AI will match those words with other searches; searches that might, or could, (possibly?) represent the same intent. It’s kind of a gamble, honestly, but you do want your business to scale, right? Of course, as you do this – don’t monitor your search terms (these are the actual phrases people are typing into Google before being served your ads)!

4. Implement smart bidding out of the gate

If you’re not leveraging all the machine-learning that Google has available within its massive ecosystem, what are you actually doing? Don’t worry about the fact that your campaign has brought in 0 conversions over the last 30 days. Or just a few. Or that your conversion tracking was never properly set up and tested in the first place. It’s time to move past impressions and clicks and really optimize for where the money’s at: conversions. 

5. Avoid any kind of post-click analysis

Honestly, it’s a waste of time. That type of call for an irrelevant service that keeps coming into your office day after day? Don’t worry about it. All the extra-spammy form submissions you’ve been seeing from your website lately? These are all just mere speedbumps on the way to greatness! Trust the process!

Obviously, we at YPC Media don’t recommend any of these approaches as laid out here. But we see clients inadvertently make these mistakes all the time. If you’ve been running Google Ads for your business and running into pain points, you’re not the first one. Schedule an audit with one of our Google Ad experts and we’ll steer you in a direction where you can actually see greater results and improved ROI.