Unlock Google Ads’ Potential: The Power of Responsive Search Ads

Unlock Google Ads’ Potential: The Power of Responsive Search Ads

by | Feb 27, 2025 | AI, Google

Reading Time: 2 minutes

In today’s competitive digital space, delivering relevant experiences is more important than ever. Google Ads’ Responsive Search Ads (RSAs) offer a dynamic approach to reaching your target audience. Instead of creating static ad variations, RSAs allow us to provide a range of assets, which Google’s AI then mixes and matches to find the most effective combinations.

Let’s dive into how these ads work and why they’re a powerful tool for your paid search campaign on Google.

How responsive search ads work:

The core concept of RSAs is flexibility. We provide Google Ads with 

  • Headlines: Up to 15 different headlines can be submitted, each with a maximum of 30 characters.
  • Descriptions: Up to 4 different descriptions can be submitted, each with a maximum of 90 characters. 

Google’s algorithm then takes these assets and builds the ad in the moment a search is performed, generating ad combinations based on the user’s search query, device, and other contextual signals. In theory, this can produce up to 60 unique combinations of ad variations for Google to test. As the system learns which ad combinations produce greater results, it will serve those assets more!

 

One final note

Responsive Search Ads are ads primarily designed to bring you traffic to your website. They are not the same as Call Ads. Call Ads can be setup to bring you inbound phone leads directly to your business when the person clicks on your ad. However, Google is working right now to bring the functionality and benefits of RSAs to Call Ads… something we’re staying on top of here at YPC Media. Stay tuned!

 

Not yet a customer of ours but running Google Ads already? Schedule an audit with one of our Google Ad experts and we’ll help you pinpoint specific areas of focus within your campaign in order to find greater ROI today!

How the Facebook Algorithm Works in 2025: What You Need to Know

How the Facebook Algorithm Works in 2025: What You Need to Know

by | Feb 24, 2025 | Social Media, Trends

Reading Time: 2 minutes

How the Facebook Algorithm Works in 2025: What You Need to Know

 

Facebook’s algorithm is constantly evolving, and if you’re trying to reach your audience on the platform, understanding how it works is key. Gone are the days of a simple chronological feed—Facebook now uses AI-driven systems to show users the most relevant content. So, how does it decide what shows up on your feed?

The Four Main Ranking Signals

Facebook evaluates posts based on four key factors:

 

1. Inventory

This includes all the content available at any given moment from friends, groups, pages, and ads.

 

2. Signals

Facebook considers various signals such as:

  • Who posted it (friends vs. pages)

  • Type of content (video, link, image, etc.)

  • Engagement history (how you’ve interacted with similar posts)

  • Recency (newer posts get prioritized)

  • Comments & shares (posts with more interaction rank higher)

3. Predictions

Facebook makes personalized predictions about what you’ll find most engaging based on your past behavior.

 

 

4. Relevance Score

Finally, Facebook assigns a score to each post and ranks them in order of relevance to the user. Higher-ranked posts get priority in your feed.

 

 

How to Work with the Algorithm (Instead of Against It)

💡 Engagement is Key: Encourage comments and interactions rather than just likes.
🎥 Use Video & Reels: Video content, especially short-form video, is heavily favored.
🔄 Post Consistently: Regular posting helps keep your audience engaged.
📝 Encourage Meaningful Conversations: Posts that spark discussion perform better.
📌 Leverage Facebook Groups: Group content often gets higher visibility.
📢 Don’t Overdo External Links: Facebook prioritizes content that keeps users on the platform.

Understanding and optimizing for the algorithm can boost your content’s reach and engagement, making it easier to connect with your audience.

 

The Art of Talking to AI: Why Being Nice Actually Works

The Art of Talking to AI: Why Being Nice Actually Works

by | Feb 6, 2025 | AI, Trends

Reading Time: 2 minutes

The Art of Talking to AI: Why Being Nice Actually Works

Ever found yourself typing out a request to an AI, adding a “please” at the end, then immediately questioning your choice? You’re not alone. While AI doesn’t have feelings, research shows that how we phrase our prompts actually makes a difference in the quality of responses we get. So, let’s talk about the underrated skill of prompt engineering—and why being polite isn’t as pointless as it seems.

What Even Is Prompt Engineering?

Think of prompt engineering as the ultimate hack for getting AI to give you the best responses. It’s not rocket science—it’s just about asking for what you want in a way the AI understands. The trick? Keep it clear, direct, and structured.

For a lot of us, it’s an experimental process. The first try might flop, but tweaking your prompt can totally change the game. The rule of thumb? “Garbage in, garbage out.” If your request is vague or messy, don’t expect gold in return.

Why Politeness Helps

Here’s the kicker—AI actually responds better when you’re polite. Not because it cares, but because naturally phrased, well-structured requests tend to yield better results. But, like with most things in life, balance is key. Over-the-top pleasantries? Meh. Just enough courtesy? That’s where the magic happens.

A solid AI prompt should be:

  • Clear – Get straight to the point.
  • Context-rich – Give it something to work with.
  • Respectfully structured – No need for a love letter, but a little finesse goes a long way.

The Art of Tweaking Your Prompts

Not getting the answer you need? No worries—just rework the prompt. Trial and error is part of the process. Pro tip: ask the AI to improve your prompt for you. It’s like using AI to outsmart AI, and yes, it actually works.

You can also combine prompts or throw in reference images if you’re getting fancy. The more you play around, the better you’ll get at steering AI toward exactly what you need.

Final Thoughts: AI Is Like a Mirror

Whether you say “thanks” to AI or not, the way you interact with it actually matters. It’s less about sucking up and more about phrasing things in a way that gets you the best results. A mix of clarity, context, and just a touch of courtesy can take your AI interactions from meh to mind-blowing.

So next time you’re crafting a prompt, remember: how you ask makes all the difference. And hey, a little politeness never hurt anyone—human or not.