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Why Your Ads Are Now Getting Approved for Previously Restricted Trademarked Terms

Why Your Ads Are Now Getting Approved for Previously Restricted Trademarked Terms

by | Apr 1, 2025 | Google

Reading Time: < 1 minute

If you’ve noticed your ads getting approved for keywords that used to require trademark approval, you’re not imagining things. While it might feel like a sudden shift, this change has actually been in the works for a while.

Back in July 2023, Google updated its Trademarks policy to change how it handles trademark enforcement. Instead of blocking all advertisers from using a trademarked term, Google now only processes complaints against specific advertisers or ads. As part of this transition, they’ve been phasing out older trademark restrictions, allowing more advertisers—including you—to bid on terms that were previously off-limits.

What This Means for Your Ads

If you previously needed trademark approval to run ads, you may now find that:

  • Your ads are getting approved more easily, even without explicit authorization.
  • More competitors are bidding on the same terms, increasing competition.
  • You have new opportunities to expand your reach using keywords that were once restricted.

What You Should Do Next

While this shift opens up more possibilities for advertisers, it also means competition for certain keywords could rise. Here’s how YPC Media will  stay ahead:

  • Monitor performance closely—CPCs and visibility may shift.
  • Refine your strategy to ensure you’re maximizing returns on high-value keywords.
  • Keep an eye on competitors and adjust bids as needed to stay competitive.

If you have any questions or need help adjusting your strategy, we’re here to help. Let’s review your campaigns and make sure you’re set up for success in this evolving ad landscape.

Have questions? Let’s talk!

The Art of Talking to AI: Why Being Nice Actually Works

The Art of Talking to AI: Why Being Nice Actually Works

by | Feb 6, 2025 | AI, Trends

Reading Time: 2 minutes

The Art of Talking to AI: Why Being Nice Actually Works

Ever found yourself typing out a request to an AI, adding a “please” at the end, then immediately questioning your choice? You’re not alone. While AI doesn’t have feelings, research shows that how we phrase our prompts actually makes a difference in the quality of responses we get. So, let’s talk about the underrated skill of prompt engineering—and why being polite isn’t as pointless as it seems.

What Even Is Prompt Engineering?

Think of prompt engineering as the ultimate hack for getting AI to give you the best responses. It’s not rocket science—it’s just about asking for what you want in a way the AI understands. The trick? Keep it clear, direct, and structured.

For a lot of us, it’s an experimental process. The first try might flop, but tweaking your prompt can totally change the game. The rule of thumb? “Garbage in, garbage out.” If your request is vague or messy, don’t expect gold in return.

Why Politeness Helps

Here’s the kicker—AI actually responds better when you’re polite. Not because it cares, but because naturally phrased, well-structured requests tend to yield better results. But, like with most things in life, balance is key. Over-the-top pleasantries? Meh. Just enough courtesy? That’s where the magic happens.

A solid AI prompt should be:

  • Clear – Get straight to the point.
  • Context-rich – Give it something to work with.
  • Respectfully structured – No need for a love letter, but a little finesse goes a long way.

The Art of Tweaking Your Prompts

Not getting the answer you need? No worries—just rework the prompt. Trial and error is part of the process. Pro tip: ask the AI to improve your prompt for you. It’s like using AI to outsmart AI, and yes, it actually works.

You can also combine prompts or throw in reference images if you’re getting fancy. The more you play around, the better you’ll get at steering AI toward exactly what you need.

Final Thoughts: AI Is Like a Mirror

Whether you say “thanks” to AI or not, the way you interact with it actually matters. It’s less about sucking up and more about phrasing things in a way that gets you the best results. A mix of clarity, context, and just a touch of courtesy can take your AI interactions from meh to mind-blowing.

So next time you’re crafting a prompt, remember: how you ask makes all the difference. And hey, a little politeness never hurt anyone—human or not.