How the Facebook Algorithm Works in 2025: What You Need to Know

How the Facebook Algorithm Works in 2025: What You Need to Know

by | Feb 24, 2025 | Social Media, Trends

Reading Time: 2 minutes

How the Facebook Algorithm Works in 2025: What You Need to Know

 

Facebook’s algorithm is constantly evolving, and if you’re trying to reach your audience on the platform, understanding how it works is key. Gone are the days of a simple chronological feed—Facebook now uses AI-driven systems to show users the most relevant content. So, how does it decide what shows up on your feed?

The Four Main Ranking Signals

Facebook evaluates posts based on four key factors:

 

1. Inventory

This includes all the content available at any given moment from friends, groups, pages, and ads.

 

2. Signals

Facebook considers various signals such as:

  • Who posted it (friends vs. pages)

  • Type of content (video, link, image, etc.)

  • Engagement history (how you’ve interacted with similar posts)

  • Recency (newer posts get prioritized)

  • Comments & shares (posts with more interaction rank higher)

3. Predictions

Facebook makes personalized predictions about what you’ll find most engaging based on your past behavior.

 

 

4. Relevance Score

Finally, Facebook assigns a score to each post and ranks them in order of relevance to the user. Higher-ranked posts get priority in your feed.

 

 

How to Work with the Algorithm (Instead of Against It)

💡 Engagement is Key: Encourage comments and interactions rather than just likes.
🎥 Use Video & Reels: Video content, especially short-form video, is heavily favored.
🔄 Post Consistently: Regular posting helps keep your audience engaged.
📝 Encourage Meaningful Conversations: Posts that spark discussion perform better.
📌 Leverage Facebook Groups: Group content often gets higher visibility.
📢 Don’t Overdo External Links: Facebook prioritizes content that keeps users on the platform.

Understanding and optimizing for the algorithm can boost your content’s reach and engagement, making it easier to connect with your audience.

 

Meta FAQ’s & Help

Meta FAQ’s & Help

by | Jan 22, 2025 | Social Media, Trends

Reading Time: 2 minutes

As a small business owner, social media is an essential tool to connect with your customers and grow your brand. Meta platforms, including Facebook and Instagram, offer a range of features that help businesses engage with their audience, promote products, and track performance. However, navigating these platforms can be confusing, especially for those new to using them for business purposes.

In this blog post, we’ll answer the most commonly asked questions about Meta and provide links to official resources that will guide you through the process.

Meta platforms offer a wealth of tools and features that can help your small business grow. By following these resources and tips, you’ll be well on your way to making the most of Facebook and Instagram for your business. Whether you’re setting up a page, running ads, or managing customer interactions, you’ll find the right tools and information to help you succeed.

If you have more questions or need personalized advice, schedule a consulting session with one of our Meta professionals we have on staff.

Is TikTok on Its Way Out? The Ban Debate Explained

Is TikTok on Its Way Out? The Ban Debate Explained

by | Jan 17, 2025 | Social Media

Reading Time: 2 minutes

There’s been a lot of talk about banning TikTok in the US. This whole situation has sparked some serious debates about national security, free speech, and what the future of social media might look like. So, what’s the deal?

The Big Concerns

The push for the ban boils down to who owns TikTok: ByteDance, a Chinese company. Lawmakers and security experts are worried that the Chinese government could potentially get its hands on user data, censor content we see, or even use the platform to spread propaganda.

So, What Happens if They Actually Ban It?

If the ban actually goes through, TikTok would disappear from app stores in the US, and people who already have the app might even lose access. This would be a huge deal for a bunch of different people:

  • Users (that’s most of us!): Millions of Americans use TikTok for everything from killing time and connecting with friends to running their businesses. Losing the platform would be a major disruption.
  • Creators: Think about all the content creators who make a living on TikTok. They’d have to find new ways to reach their audience and earn money. It would be a tough transition.
  • Businesses: Loads of companies use TikTok for marketing and advertising. They’d have to completely rethink their strategies.

Where Would Everyone Go?

It’s tough to say exactly where everyone would end up if TikTok gets banned, but some platforms are definitely looking like popular landing spots:

  • The Big Guys (Facebook & Instagram): With their massive user bases and features like Reels, Facebook and Instagram are obvious choices. They’re already set up for short-form video, so it would be a pretty easy switch for many.
  • YouTube: Since YouTube is all about video, it could attract TikTok creators and viewers who are into longer-form content. Think tutorials, vlogs, and more.
  • The Up-and-Comers: There are also some newer platforms like Red Note, Neptune, and Favorited that offer unique features and cater to specific communities. These could see a big boost in users as people look for new places to connect.

It’s important to remember that this is still an ongoing situation. Nothing is set in stone yet, but it’s definitely something to keep an eye on!

Yext’s New Listings: TikTok & Open AI

Yext’s New Listings: TikTok & Open AI

by | Oct 28, 2024 | AI

Reading Time: 2 minutes

With the ever-changing online marketing sphere, new ways are emerging to keep your business relevant — one of which is with Yext — which keeps your business information up to date and synced across important platforms.

Yext syncs your business information, such as name, address, phone number, and more to over 70 directories, search engines, and social media platforms. This helps improve visibility and ensures customers always see the correct data!

Yext has recently added two new listings to this expansive list: TikTok and Open AI. So why does this matter?

Social Media is the New Google:

Social media, including TikTok, has become the new way that Gen Z and Millennials search and engage with businesses. The average time spent on social media among these age groups is two-and-a-half hours, and 88% of consumers use social media to get information on brands. As you can see, it is crucial that your information is accurate across platforms for whenever (and wherever) your customers go searching.

The Future is AI:

Though personal opinions may vary, AI is the future of marketing. It helps with increasing efficiency, automating tasks, engaging with customers, improving customer’s overall experience, and improving search results as well! Yext will sync your name, address, phone number, hours of operation, and your website with the integration to OpenAI, making the process that much more seamless and instant.

One of the many services YPC Media offers is business listing management, utilizing tools like Yext to keep your business credible and relevant on all online platforms. To ensure that your customers (and potential ones) can trust your business, this product is crucial and the backbone of Search Engine Optimization (SEO). If you are interested in YPC helping your business stay relevant, reach out to us today. Let’s get your business information locked in!

 

Apple launches new interface – Apple Business Connect!

Apple launches new interface – Apple Business Connect!

by | Feb 15, 2023 | Trends

Reading Time: 2 minutes

Overview

Apple has officially launched their new map interface called Apple Business Connect or ABC. Direct from Apple – “Apple Business Connect makes it easy for customers to find your business using Apple Maps. Take control of how your business is seen. Create a place card that is accessible to everyone around the world who uses Apple devices and built-in apps — with directions, contact information, and actions built right in.”  Source: Apple

While this looks like a rebrand to most users, we’re here to tell you what you need to know about this update, and how your team at YPC Media is here to help you.

Apple has always had map features and the ability to claim your listings. But now, there are more customizations available to help you reach your customers. Here are some of the new tools you can expect:

New Features

Customizable Place Cards

  • Photos, Headers, Logos & Hours

Showcases

  • Think Google Posts

Customer CTA (Call-to-Action) buttons

  • Appointment booking
  • Call or chat with the business
  • Ordering food or groceries through Instacart
  • Making a reservation through OpenTable
  • Booking a hotel through Booking.com 
  • Buying tickets, and more!

Insights

You’ll be able to see what people searched for before tapping your location and well as insights on your Place Cards.

What do you need to do?

YPC Media customers can check with their dedicated account manager and review their listing. They can assist you in customizing it and enhancing your profile for the best Local Search results and review insights.

Any business owner can claim their profile by going here: businessconnect.apple.com. We recommend giving it the same care you do to your other listings! Including continuous updates, monitoring and reviewing your insights. 

Image Source: Apple