Harnessing the Power of TikTok Search Ads

Harnessing the Power of TikTok Search Ads

by | Nov 4, 2024 | Social Media

Reading Time: 2 minutes

As TikTok continues its meteoric rise, it’s evolved beyond a platform for creative short videos. Today, it’s a powerful search engine, where millions of users actively search for product recommendations, tutorials, and reviews. TikTok has responded to this trend with a game-changing ad format: TikTok Search Ads.

What are TikTok Search Ads?

TikTok Search Ads place ads in the search results of TikTok’s search bar, giving brands an opportunity to reach highly engaged users actively looking for content and solutions. This unique placement means users see your ad when they’re most receptive, either in search results or related videos, boosting the likelihood of conversions.

Why TikTok Search Ads are Effective

  1. Intent-Driven Engagement: Unlike traditional ads, which interrupt users, search ads appear when users are actively seeking content. This high intent can translate into more relevant engagement.
  2. SEO for Social: Just like Google, TikTok’s search feature ranks content based on relevance and engagement. Brands optimizing their content to appear in TikTok search results can increase visibility and build a lasting brand presence.
  3. New Audience Insights: By targeting popular searches, brands can gain insights into trends, audience preferences, and keywords relevant to their niche, allowing for data-driven marketing strategies.

Examples of TikTok Search Ads in Small Business Industries

E-Commerce & Retail (Fashion & Beauty) Example: Clothing Brand

  • Ad Concept: Create a video showing a “Get Ready With Me” (GRWM) outfit for an occasion (e.g., a night out, first date). Mention your brand in the video and recommend users search for “Outfit Ideas for Fall 2024.”
  • CTA: “Search ‘Fall Outfit Inspiration’ on TikTok to find your new look.”

Food & Beverage Example: Restaurant Chain

  • Ad Concept: A behind-the-scenes video of how a signature dish is made or a customer testimonial. Include close-up, mouth-watering shots of the food being prepared.
  • CTA: “Craving something delicious? Search for ‘Best Restaurants Near Me’ and find us!”

Fitness & Wellness Example: Fitness Apparel Brand

  • Ad Concept: Showcase a workout influencer using your activewear while performing popular exercises (e.g., squats, yoga poses). Highlight the comfort and style of the clothing.
  • CTA: “Need new workout gear? Search ‘Best Fitness Clothes’ and check out our collection.”

The key to TikTok search ads is to align your content with what users are already searching for and use popular trends and formats to make your ads engaging and discoverable. Use TikTok’s native video styles, popular sounds, and relatable CTAs to drive interest and conversions!

Getting Started with TikTok Search Ads

To leverage TikTok Search Ads effectively, focus on targeting popular keywords that resonate with your audience, ensuring your ad content is authentic and engaging, and using compelling CTAs to drive conversions. This format not only increases your reach but also lets you create content that appeals directly to users’ search intent—making it a highly effective tool in today’s social commerce landscape.

In a world where consumers are taking their searches to TikTok, Search Ads offer brands a unique opportunity to build connections, increase engagement, and drive conversions on a fast-growing platform. To really hone in on your business showing up in the places it matters most, reach out to us today to discuss other ways we can help be found, get noticied, and generate leads.

        Complete Website Checklist for Business Owners

        Complete Website Checklist for Business Owners

        by | Jul 23, 2024 | Trends

        Reading Time: 2 minutes

        One of our favorite parts of working with new clients is getting their brand-new website up and running. But first, we have to review together to make sure everything is exactly as it should be.

        Once your website mock-up link is sent to you, it is very important to review your new website and provide changes (or approval!) in a timely fashion. The sooner you get us your feedback, the sooner your optimized & seo-rich site is up and running for all to see!

        Here is a Complete Website Checklist to make this task of reviewing your site easier. We want you to focus on your small business — we’ll handle as much as possible.

        Complete Website Checklist:

        1. Click on the Website Mock-up URL we will send to you via email, and open the website on desktop first, then mobile.
        2. Review the Home page in full.
          1. Look at logo placement and size – is this the correct logo? Is it visible?
          2. Look at all of the links (AKA, the tabs on the Navigation Bar).
            1. Does the page order make sense?
            2. Hover over each page (i.e., “Services”) to see the pages underneath (AKA, the Dropdown menu).
            3. TIP: when viewing on Mobile, the Navigation displays when you click on the 3 stacked lines at the top of your screen.
          3. Look at the Banner section.
            1. Is the image appealing?
            2. Ensure the calls to action are appropriate (call button, text button, email button, when applicable).
          4. Read all content for accuracy.
            1. Are the correct services highlighted?
            2. Are the Phone Number, Business Name, Hours & Location correct?
        3. Review each page, looking for:
          1. Correct Phone Number, Business Name, Hours & Location
          2. Appropriate Content – Does the page content represent your business/service appropriately?
          3. Photos and Imagery – do they represent your business/service appropriately?
        4. Review the Footer (section at the bottom of the website) for accuracy.

        Everything look good? Terrific! It’s time to go live.

        Once your website goes live, you should test all contact forms.

        Form Testing:

        1. Send a test from each contact form on your website by completing them entirely.
        2. Check that you received each form submission in your inbox.
          1. If you do not see the form submission in your inbox, be sure to check your junk folder.
          2. If you still do not see the form submission email in your junk folder, reach out to your account manager for technical support.
        3. Once you have received the email, note the subject line of the email, so you do not overlook the form submissions in the future.
          1. TIP: Some email providers allow you to flag emails with a dedicated subject line! Make sure to complete this in your email settings to ensure you see each email that comes through. 

        Once all of these steps are complete, congratulations — it’s time to send all of your friends, family, and customers to your new site. Celebrate, reflect on how far you’ve come, and get ready for an influx of web visitors!

        It is our pleasure at YPC to bring this service to you. Without a properly functioning and optimized website, you miss out on business. And we don’t want that for you! If you have any questions or concerns about your website, or are interested in YPC helping you get found, get noticed, and generate leads through website design and optimization, reach out to us today. Let’s get you up and running!

         

        AI Simplified: Strategies for Small Businesses

        AI Simplified: Strategies for Small Businesses

        by | Jun 3, 2024 | Trends

        Reading Time: < 1 minute

        AI Simplified: Strategies for Small Businesses (Webinar Recap)

        In an increasingly digital world, artificial intelligence (AI) is revolutionizing how businesses operate. Some of our leadership team at YPC Media recently hosted an insightful webinar titled “AI Simplified: Strategies for Small Businesses,” featuring marketing industry experts Catie Fitzgerald (Director of Operations), Danielle Henderson (Vice President of Sales & Operations), and Ken Collins (Director of Research & Development). This webinar aimed to demystify the use of AI and provide actionable strategies for small business owners to integrate AI into their daily operations!

        Here’s what we covered & what you’ll learn in this webinar: 

        • What AI is and Where It Came From
        • Common Platforms for Utilizing AI
        • Implementing AI in Small Businesses
        • Trusted Sources for AI Information
        • Red Flags and Safety Practices When Utilizing AI for Your Business
        • Enhancing Customer Experience with AI
        • Open Q&A Session

        After viewing this webinar, you’ll walk away with a more comprehensive understanding of how to harness the power of AI for your small business. By following the insights and recommendations shared by our team, you can start leveraging AI to drive efficiency, enhance customer experiences, and stay competitive in today’s digital landscape!

        Need a bit more help or guidance on AI? Reach out to our team at YPC to see how we can help you and your business. Stay tuned for upcoming webinars and resources from our team at ypcmedia.com/webinars.